Work Experience

December 2024 — Present

Rajlaxmi Tax Consultancy

📍 Lokhanthali, Bhaktapur · UK Based Company

Business Development Officer

Analysed P&L accounts over 5 years to identify cost-cutting opportunities — reviewed advertisement costs via ledger, resulting in £10,000 savings from £17,000 ad spend.
Studied ledgers of all 9 services to calculate LTV of each, supporting strategic decisions. Total net income from services over 5 years: £355,000.
Separated ATL, BTL, and TTL activities and mapped product life cycle (PLC) stages to determine which campaigns to continue or discontinue.
Built a data-driven growth marketing strategy using detailed customer personas, journeys, pain points, and a full marketing funnel.
Planned and executed campaigns including 2 webinars, SEO improvements, LTV to CAC referral campaigns, and customer win-back strategies.
Conducted monthly social media performance analysis — covering KPIs, metrics, and competitor analysis in collaboration with the UK team.
Set up Claude AI agents that cut a 2–3 hour manual daily task to under 25 minutes through smart prompt engineering and automation.
Rebuilt company website, designed new logo, and introduced CRM tools including Trello, HubSpot, and Google Analytics.
Generated 9 warm leads in 9 days through targeted outreach and content strategy.
Built a passive lead generation system using multi-channel data insights, lead magnets, and a structured funnel system.
Set up Go High Level (GHL) for marketing automation and lead capture pipelines.
Performed cold calling for UK businesses via VOIP; edited podcast videos, reducing 40-min content to 25 mins.
Wrote Standard Operating Procedures (SOPs) for Business, Marketing, Cold Call/Mail, Warm Call, and SEO.

Brand Transformation — Red Parrot Accounting

Before

→

After

September 2023 — November 2024

Global Education & HR

📍 Bagbazar, Kathmandu

Admission and Business Associate

Engaged with prospective clients through consultations, presentations, and follow-up communications.
Developed lead generation strategies and attracted new clients through online marketing, referrals, and events.
Created marketing materials including brochures, flyers, website content, and social media posts.
Analysed competitors to identify strengths, weaknesses, and market strategies.
Researched current trends in international education — study destinations, emerging fields, and visa regulation changes.
Trained junior staff on admission processes, visa requirements, and customer service.
Wrote SOPs for Business, Marketing, Classes, Cold Call/Mail, Warm Call, and SEO.
Script writing, acted in promotional videos, and handled report writing and presentations.
Maintained accurate records of student applications, visa processes, and documentation.
Collaborated with education agencies and consultancies to broaden the network and reach.

December 2021 — January 2023

Synergy Enterprise

📍 Nayabazar-16, Kathmandu

Logistics Assistance

Monitored inventory levels to maintain optimal stock, minimising both overstocking and stockouts.
Created and managed Stock Keeping Units (SKUs) for accurate inventory tracking, reporting, and logistics coordination.
Organised and streamlined warehouse layout to improve efficiency in picking, packing, and dispatching.
Collaborated with sales and marketing teams to synchronise inventory with promotional activities.
Assisted in coordinating transportation and delivery logistics to meet client timelines.
Communicated regularly with internal teams and external vendors to ensure seamless operations.

September 2020 — November 2020

Rastriya Banijya Bank

📍 Kirtipur, Kathmandu

Internship

Assisted with customer inquiries — providing information about banking products and services.
Helped customers with account setup, maintenance, and closure.
Input and updated customer information and transaction details in banking systems.
Prepared, reviewed, and filed documentation for bank account opening procedures.

August 2019 — June 2020

Labels Nepal

📍 Kamladi, Kathmandu

Inventory Officer & Intern

Monitored inventory levels for brands including Adidas, Reebok, Skull Candy, Asics, Under Armor, Labels, and Levis.
Created and managed SKUs for accurate tracking and reporting.
Conducted regular physical inventory counts and reconciled discrepancies.
Oversaw picking, packing, and shipping processes for accurate and timely order fulfilment.
Updated website content using CMS; assisted with packing, shipping, and customer returns.
Created weekly reports on sales performance, marketing campaigns, and daily operations.
Mentored and trained new interns.

Strategic Contributions

Harvard Business Review

HBR Advisory Council Member

August 2024 — Present

As a member of the HBR research community, I provide insight to shape the content developed and enrich the understanding of ideas from HBR and the wider world of management and leadership.

🌐 International

Nayabazar Dhimme Khala

Vice President

July 2024 — Present

As Vice President and founding member of Nayabazar Dhime Khala, I provide strategic leadership, foster community engagement, oversee operations, coordinate team efforts, mobilise resources, and manage cultural events while mentoring junior members to ensure sustainable growth and impact.

🇳🇵 Community

ICA Toastmasters Club

Vice President of Public Relations

July 2025 — December 2025

As VP of Public Relations at ICA Toastmasters Club, I lead communication efforts to build strong connections within and outside the club. I guide a creative team to plan and execute outreach strategies, collaborate with other Toastmasters clubs for joint meetings, and promote events and achievements to enhance visibility and engagement.

🎤 Leadership

Sunny Bajracharya

Work Experience

Strategic Contributions

Explore